The women who make it all happen
Led by Helen Calvert, the Clear Day team provides business admin and social media services. With backgrounds across executive assistance, marketing, advertising, social media, HR and project management, we’ll connect you with the right expertise for your project or business.
Helen Calvert - Owner
Helen set up Clear Day in 2018 to use her twenty years of experience in admin and organisation to bring business owners calm, clarity and focus.
She is also a certified coach, a parent, the host of popular podcast The No Bullsh*t Guide to a Happier Life and has written a book of the same title. As well as Clear Day and The No Bullsh*t Coach, Helen runs the Organised Entrepreneurs’ Club with Caroline Boardman, bringing together their business networks to connect and share advice.
Everything Helen does, across both sides of her business (Clear Day and The No Bullsh*t Coach), focuses on using her own experience to support others to squeeze every drop of enjoyment out of their businesses and their lives.
Eve Darker - Operations Manager
Sam MacMahon - Marketing Manager
Sam has worked with Clear Day since November 2019. As well as her role as social media manager, she is now the business’s marketing manager, ensuring our message gets to those who need us. She loves to support clients with content creation and social media scheduling, using the skills learned through social media courses from EnterprisingYou.
Sam’s work background started in admin, with roles for loss adjusters and as a project assistant and PA for the NHS. She then worked as a civil servant and as a visa officer in the British Embassy in Paris.
Sam lives in Sale, Greater Manchester, with her two young children. She loves to knit and garden as well as travelling and watching live music.
Victoria Barker - VA
Victoria has spent the last 20 years in the events industry, working on events in over 30 cities across 28 different countries.
Her experience is varied and includes working as an Executive Assistant to senior figures, administration and office management roles as well as working in marketing and PR as a communications manager. She also has extensive experience of the more logistical roles involved in event management.
Victoria is based just outside Manchester, where she lives with her husband and two gorgeous boys.
Lucy Clark - VA
Lucy’s VA career began during lockdown 2020 when she took part in a Digital Skills course and realised the vast array of transferrable skills she held could be used to benefit multiple small businesses with their day-to-day admin burden.
She has over 15 years of experience in admin and office management within the I.T. and recruitment industries, and holds her MBA and an NVQ in Recruitment Resourcing.
She lives in Trafford, with a young family and enjoys family days out, catching up with friends, and regular gym classes.
Marie Clarke - VA
Marie grew up in the South of England but has travelled extensively throughout the world. Her background is in teaching English as a foreign language, and she holds a degree in English and Education.
Marie is a mum of two children who have additional needs, so she has learnt what this can mean for a family and has taught others in similar situations how to face challenges head on.
Marie fell into office and social media work by chance. It was time for a change, she was offered an opportunity and took it and has run with it ever since.
Sonya Cook - VA
Since becoming a freelance VA Sonya has used her marketing background to deliver projects on time and in a cost effective way, all while building strong and trustworthy relationships with her clients. She offers a range of support services, from marketing, event planning, language translation to PA work, which ensures her clients stay on top of demanding workloads, allowing them to focus on areas that drive their business forward.
Sonya has extensive experience in marketing in the professional services, having worked for a number of law firms as well as the real estate development industry. She is fluent in French and Spanish and is passionate about helping businesses thrive and achieve their goals.
Jo Egerton - VA
Jo’s background is in architectural assistance as well as working for photographic studios. She brings both areas of expertise to her career as a VA. Her role at Clear Day is helping clients to find clarity through getting their admin and marketing processes under control.
Since becoming a parent, Jo has worked enthusiastically with her local school and playgroup to fundraise and support and is now a parent-governor. She is passionate about her community and loves helping others to reach their goals.
Jo finds moments of peace in walking her dog Bramble, enjoying coffee with friends and visiting her family in Ireland.
Emmeline Greenall - VA
Emmeline grew up in Cote d’Ivoire and the Middle East – she speaks French fluently. Now based in East Sussex, Emmeline has come back to work after a family break, via starting a PhD about how autistic teenage girls use online social media and games.
Prior to having her daughters, Emmeline was a primary school teacher in Southeast London. She also has a background in advertising account management, and has worked with household brands including Mini, BMW, 3 mobile and Always from Procter & Gamble.
In her downtime Emmeline loves walking her dog in Ashdown Forest.
Elaina Horsfall - VA
Elaina has a background in managerial roles, leading teams of up to 18 people. Her areas of expertise are customer service, HR, training and development.
Elaina is particularly skilled at creating order from chaos and making the overwhelming feel achievable. She works with a number of creative clients and enjoys being the organised ying to their creative yang.
Elaina lives in Wiltshire with her daughter and their cats and when she’s not working, she loves baking, crafting with her daughter and interior design.
Laura Jenkins - Content Services
Laura often describes herself as “a half-pint of a PR powerhouse: short in stature, not in strategy”, but is also an experienced copywriter, with some knowledge of SEO. Having started her career writing bylines for C-levels of well-known companies in the tech sector, Laura has since written press releases, blogs and articles for professionals in the construction, education, energy, music and hospitality industries.
Meticulously methodical, yet quirky and creative, Laura actively seeks out relevant news topics, trends and opportunities to help business owners to stay ahead of the curve and see results from an optimised PR and marketing strategy.
Linda Paris - VA
Linda has been managing business administration for more than 2 decades, with expertise in a wide range of industries. Having worked with national charities and the private and public sectors, Linda now funnels her skills into helping small business owners and entrepreneurs.
Linda has worked with creatives and analytical thinkers alike and can adapt her skills to meet a range of clients’ needs. She is also a dab hand at being organised and getting stuff done.
Based in Manchester, Linda is an ardent explorer and has enjoyed a life of global travel. With a background in health and wellbeing, Linda maintains her passion for staying well, so when not on her laptop, you will find her roaming the hills, in the forest or by the sea.
Charlotte Venton - VA
Charlotte studied newspaper journalism and graduated in Broadcasting Studies with the dream of becoming a weather girl! After uni she travelled around Europe and unexpectedly fell into sales and marketing, managing a lifestyle photography studio.
After having children Charlotte became self-employed for the flexibility and diversity it offers – no two days are the same. She works as a PA focusing on family and home management.
Charlotte supports Clear Day clients as a VA concentrating on diary and inbox management.
In her spare time Charlotte enjoys regular jogs, spin classes, spending time with her family and the man of her dreams and eating out!
Emma Wood - VA
Emma grew up in North Manchester, went to visit family in New Zealand in 2001 and ended up staying there until 2007! She now lives in Sale, south Manchester with her other half, little girl and crazy puppy.
Emma began her career in HR admin and then moved into IT, working on the implementation and training of HR & Payroll Systems. Upon moving back to the UK she worked on the implementation and support of integrated workplace management systems for PFI contracts, before moving to a new role as an IT Business Analyst.
Once her little girl was born Emma had a complete change and ran her own business providing art classes for babies and toddlers which she then sold in 2020. Emma now volunteers at her daughter’s school, and enjoys a coffee & catch up, crafting and travelling.
Want to be on this page?
Are you passionate about supporting small business owners? Are you an organised and reliable problem solver? Do you love flexibility in your own working life? Then we want to hear from you!
Let us know more about your background and experience so we can see which areas of client support would be the best fit for you.
Do you want weekly tips about bringing calm, clarity, confidence, focus and progress to your business? Of course you do!